15 Years of Supporting Mums

Fifteen years ago, The Healthy Mummy began with a simple mission: to empower busy mums with practical, affordable, and sustainable solutions for weight loss, health, and family nutrition.

Since then, the brand has grown into a trusted community of over 1.5 million mums, helping families across Australia, New Zealand, and beyond. Together, mums have lost more than 3 million kilos, supported by expert-formulated programs, delicious recipes, and a vibrant online community. The Healthy Mummy’s commitment to realistic, long-term lifestyle change has made it a leader in health and wellness for mums everywhere[1].

 

How The Healthy Mummy Has Changed Lives

Success Stories from Real Mums

Every transformation is unique, but the common thread is the support and encouragement found within The Healthy Mummy community. Mums like Lisa, who lost 25 kilos and regained her confidence, and Sarah, who found energy to keep up with her kids, are just a few examples of the thousands of inspiring journeys shared every day[2]. These stories highlight not just weight loss, but improved mental health, stronger family bonds, and a renewed sense of self.

The Power of Community Support

The Healthy Mummy’s online mum community is a safe, supportive space where members share tips, celebrate wins, and lift each other up during tough times. Research shows that social support is a key factor in achieving and maintaining weight loss goals[3]. Healthy Mummy’s expert team of nutritionists, fitness trainers, and health coaches provide evidence-based guidance, ensuring every program is safe, effective, and tailored for mums.

Evidence-Based, Expert-Formulated Programs

All Healthy Mummy programs are developed with input from accredited dietitians and fitness experts. The focus is on sustainable weight loss, balanced nutrition, and practical strategies that fit into a busy mum’s life. Whether it’s the 28 Day Weight Loss Challenge, high protein and high fibre meal plans, or perimenopause support, every offering is grounded in the latest health research[4].

What’s New for Our 15th Birthday?

October 28 Day Weight Loss Challenge: “Take Control” Theme

To celebrate 15 years, The Healthy Mummy is launching a special October 28 Day Weight Loss Challenge with the empowering theme “Take Control.” This challenge is designed to help mums set achievable goals, build healthy habits, and feel confident in their own skin.

New High Protein & High Fibre Meal Plans

Nutrition is at the heart of every Healthy Mummy program. The new high protein and high fibre meal plans are crafted to keep mums feeling fuller for longer, support muscle health, and promote steady energy throughout the day. Studies show that diets higher in protein and fibre can aid in weight management and improve overall health[5].

Launch of Perimenopause and Menopause Meal Plans

Recognising the unique needs of mums at every stage, The Healthy Mummy now offers perimenopause and menopause meal plans with flexible calorie options. These plans are designed to support hormonal balance, bone health, and energy levels, making it easier for mums to navigate this important life stage with confidence[6].

🥦 Super Greens 50% OFF – Birthday Special!

To celebrate our big 1-5, our community favourite Super Greens Powder is 50% off for a limited time!

Packed with 37 superfoods, vitamins, and minerals — it’s your daily energy boost in one scoop (and perfect for busy mums on the go).

$5 Donation to BCNA for Every Smoothie Sold and New Challenge Sign-Up

In honour of Breast Cancer Awareness Month, The Healthy Mummy is donating $5 to Breast Cancer Network Australia (BCNA) for every smoothie sold and every new sign-up to the October Challenge. This initiative supports vital research and services for women and families affected by breast cancer[7].

Why The Healthy Mummy Works

Focus on Lifestyle, Not Fad Diets

Unlike restrictive diets, The Healthy Mummy promotes a balanced approach to health. The focus is on building lifelong habits, not quick fixes. Mums are encouraged to enjoy a variety of foods, move their bodies in ways they love, and celebrate every step forward.

Family-Friendly, Budget-Friendly Recipes

All meal plans are designed with families in mind. Recipes are easy to prepare, use affordable ingredients, and cater to a range of dietary needs. This makes it simple for mums to nourish themselves and their loved ones without stress.

Flexible Workouts and App Features

The Healthy Mummy app offers hundreds of workouts, from beginner to advanced, that can be done at home or on the go. Features like meal planning, progress tracking, and community forums make it easy to stay motivated and organised.

No Restrictive Calorie Counting

Instead of strict calorie limits, The Healthy Mummy encourages mindful eating and portion control. This approach helps mums develop a healthy relationship with food and supports long-term success[8].

Join the Celebration – How to Get Involved

• Join the 28 Day Weight Loss Challenge: Sign up for the October Challenge and start your journey to better health for less than $1 per day.
• Download the Healthy Mummy App: Access meal plans, workouts, and community support anytime, anywhere.
• Join the Online Support Community: Connect with other mums, share your story, and find daily inspiration.
• Special Birthday Offers and Giveaways: Take advantage of exclusive deals and enter to win amazing prizes throughout the birthday month.

Looking Ahead – The Next 15 Years

The Healthy Mummy is committed to ongoing innovation and support for mums everywhere. The brand will continue to develop new programs, recipes, and resources to meet the evolving needs of families. Mums are invited to share their stories, join the movement, and help shape the future of health and wellness for generations to come.

---

Ready to take control of your health? Join the 28 Day Weight Loss Challenge for less than $1 per day!

References

[1] The Healthy Mummy. “About Us.” https://www.healthymummy.com/about-us/
[2] The Healthy Mummy. “53, Fabulous, and Fit: How One Mum Defied Age and Transformed Her Life.” https://www.healthymummy.com/50-fabulous-and-fit/
[3] National Institutes of Health. “Social Support and Weight Loss.” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2729711/
[4] The Healthy Mummy. “Sneak Peek: What’s Coming Up in the Next 28 Day Challenge.” https://www.healthymummy.com/sneak-peek-next-28-day-challenge/
[5] Harvard T.H. Chan School of Public Health. “The Nutrition Source: Protein.” https://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/protein/
[6] National Health Service (NHS). “Menopause and Diet.” https://www.nhs.uk/conditions/menopause/menopause-diet/
[7] Breast Cancer Network Australia. “About BCNA.” https://www.bcna.org.au/about-us/
[8] Dietitians Australia. “Mindful Eating.” https://dietitiansaustralia.org.au/health-advice/mindful-eating/