Affordable, realistic and easy to follow – all made for BUSY MUMS

FREE Kids Lunch Box Book (with 100 recipes) RRP $25 when you join TODAY. Our difference – we are a mums only program with all food and exercise MUM friendly

Get 24/7 support on the mums only Challenge Get a menu sample here

March is the BUDGET round (starts Feb 27) and MEGA BUDGET RATE now on.

About the 28 Day Challenge membership

Think of the challenge as the best value personal trainer, dietician, meal planner, chef and motivational coach that you have access to every day – without the high cost and all created JUST FOR MUMS

Every month is DIFFERENT with over 100 NEW recipes added each month. EVERY MONTH you receive NEW 28 Days of FAMILY FRIENDLY customisable meal plans, daily exercise plans and daily support.

*Results may vary from person to person

What's included in the 28 Day Weight Loss Challenge?

tick-iconOur family friendly, breastfeeding friendly, affordable & customisable meal plans to help you lose weight & lose tummy fat


Get body confident with our daily at home workouts made for busy mums. Includes routines for mums with muscle separation or pelvic floor issues


Constant daily support, inspiration & motivation from our Motivating Mum team & over 100,00 of other mums on the Challenge

March is the BUDGET round & STARTS MONDAY – Join TODAY & SAVE up to 60%

2 days on Challenge


About the 28 Day Challenge

  • Customisable meal plans & personalised shopping list
  • The Challenge has over 2500 exclusive recipes
  • Over 100 NEW recipes are added into the Challenge every months so you are never bored
  • Full nutrition & calorie breakdown on each meal
  • Realistic menus – no food groups cut out
  • Budget & family friendly – increase serve sizes for each meal
  • Over 250 vegetarian meal options to choose
  • Free Android & Apple App available for 28 Day Challenge members
  • Breastfeeding friendly
  • Get a menu sample here

March is the Budget Round – all meals with cost per serve and BUDGET FRIENDLY

28 Day Challenge app


plus you can customise your meal plan choosing from the 2500+ recipe database

and get your personalised shopping list.

Get your FREE recipe pack from the February Challenge

Regain body confidence with our easy workouts made for busy mums

  • 28 days of at home exercise routines – no gym needed & with videos & fitness tests
  • Time efficient exercises for busy mums – under 30 mins
  • Challenge combines Pilates exercises with interval and circuit training (HIIT)
  • Pelvic floor & muscle separation exercises provided
  • Suitable for basic to advanced fitness levels


Easy workouts for BUSY MUMS

March is the BUDGET Challenge

Join Now!


Get Support from over 90,000 other mums! Support

  • Get daily support from The Healthy Mummy Motivating Mum team in the private support group who run Q&A sessions all day and are there to help you succeed.
  • Be inspired by the 1000’s of mums on the Challenge with you all supporting each other on the healthy living journey

Read the success stories

Join over 10,000 mums on the 28 Day Challenges

Join Now!

What Australia's Mums are saying about the challenge:


Elle Temple lost 26kg
Elle Temple

“The reason that it worked for me is because it is designed to be attainable for new mums, family life and generally busy people”

Alissa Williams lost 25kg

“I joined the 28 Day Challenges, quickly dropped the weight and have never looked back – they are awesome!”


Alicia McAlpine lost 38kg

“I love the simplicity of the program and the support is second to none. I still have some work to do, and I know I’ll get it done. It’s all about creating better habits and living a healthier lifestyle. “