When I began my Healthy Mummy business in 2010, I never imagined that it would be at a $22m turnover, that I would have helped mums lose over 3 million kilos and that 8 years later I would have have my own book that after 2 weeks on the book shelves would be the number 1 best selling lifestyle book in Australia!
When I started my business in 2010, it was always about doing something worthwhile.
It was about doing something good. Not making money
I had come from a corporate background where I didn’t feel I was doing anything worthwhile or good so as well as crafting a business where I could be around for bringing up my children and could work from home – my main driver was that I would do something good and I wanted to help other mums.
I didn’t sit down and have a business plan or mastermind plan of that in 8 years I would be at the stage I am now at.
I didn’t have a plan of how I would grow each year.
I didn’t have a mentor.
I didn’t get a loan or go into debt.
I didn’t have a goal of reaching a certain number of sales or $ by a certain time
Instead I focused every day on creating something good and helping other mums
I made a business plan around the customer – which was the customer is ALWAYS number 1, is AWLAYS my number 1 concern and my job was to help mums.
I made a plan around what the customer needed and where I felt I could create a unique service, support and product offering – which was helping mums achieve health and weight loss after having children.
Once I had it really clear in my head about what I need to deliver to the customer and how I could help mums and what I needed to start building, I quit my job and sold my house and I started building my business and the now very famous support community with over 190,000 mums in
And from that day, I have never stopped building and have never stopped placing the customer as number 1 and even though the turnover is HUGE – I invest all of it back into the business and every single year as opposed to taking money out. And I work my butt off every single day and I never ever stop working. I work so hard and I work hard for the customer and I always have the customer in my mind with every thing I do.
My dedication and hard work is without doubt uncommon but I am so passionate about what I do that it is just a way of life and it is who I am.
I am so driven to do a good job for the customer and to create an amazing experience, support network and service that I never ever stop working hard to achieve it as it is my goal to always do better and deliver more.
The business evolves constantly based on the wants and needs of the customer and I pride myself in always listening to their needs and actioning where I can.
I am also a huge believer in investing in your business. I invest so much money back into the business all the time. We develop an enormous amount of new products – both digital products (apps, websites) and physical products and the cost to do it well is high.
For me, it is imperative to always do everything with the highest standards so our investment in this area is high but I am driven to deliver amazing new technology and products to the customers asking for it so I always reinvest back.
My number 1 tip for success?
Place the customer as number 1
I LOVE and adore my customers. I think about them every day. I think every day how I can do better. How I can improve what I do. How I can listen and what I can do to make things easier for them
I let the customer DRIVE every decision we make. Every product we create. Every idea we have comes from my customers who I owe everything to.
For example, my very first store wide book, “The Busy Mums Guide To Weight Loss” is now out in all stores but the book’s direction all came from the customer.
I asked them for their FAVOURITE recipes from The Healthy Mummy (which was a tough call as we have over 4,000) and customers voted for their top 100. It is these 100 recipes that are in the book!
And this book is now in ALL stores and book stores and is now the number 1 selling lifestyle book in Australia!
Having this approach enabled me to work from home for 4 years of the business’ life and I feel so lucky to have been able to do that and to work from home with my two little boys.
After that I invested in an office as the growth of the business needed a whole fleet of awesome staff and we needed a base!
My 5 top tips for working from home
- Have a designated work space so you have a place to sit and work
- Have times you work – rather than working all the time
- Make it work for you. For me it was about my work in whilst my kids slept and juggling my work day around my kids. This meant I would be always up late working, but it meant I never missed out on time with my kids
- Make sure you get out of the house so work doesn’t become all consuming – even if just for a coffee of a walk
- Make sure you claim your ‘office space’ as a tax deduction at the end of the year as if you are using 30% of your house for work then 30% of your rent/mortgage can go against your business – same with bills for electricity and internet etc
- Make sure you always have time for your family as this is crucial. My family are the loves of my life and I work crazy hours but I always make sure I am there for them and would rather stay up till midnight and be up and 5.00am so I am there for them after school. My business is so busy and the work is never done but my kids will never be young again so I always ensure I am there and I don’t miss a thing.
“The Busy Mums Guide To Weight Loss” is now out in all book stores including K-mart, Big W and Target
You can follow me on instagram @rhianbusyallen
Results from mums using The Healthy Mummy Plans
Chloe has lost 40kgs
Chloe says, “I was 120kgs, am gluten intolerant and was breastfeeding so The Healthy Mummy was exactly what I needed!”
She went on to put her health as a number one priority and went on to lose 40kgs* in the next 15 months all while continuing to breastfeed.
“I then fell pregnant with baby number 3 and had my first Healthy Mummy pregnancy. I avoided a big weight gain unlike my two previous pregnancies and am coping with the sleepless nights so so much better -thank you!”
Congrats Sascha – 30kgs gone!!
Sascha says, “Over 30kg gone from using The Healthy Mummy 28 Day Weight Loss Challenges and maintaining it couldn’t be more enjoyable”
New mum Ebannie from Horsham, Victoria says “I joined the 28 Day Weight Loss Challenge and enjoy doing the exercises. I’m finding the food in the 28 Day Weight Loss Challenges super yummy and I love that The Healthy Mummy Smoothies are delicious, convenient and safe to have while breastfeeding my one year old son”. Although Ebannie lost a whopping 50kgs* she prefers not to take much notice to the scales anymore. The clothes clothes speak for themselves. She has dropped from a size 24 to a size 8 top.
A self confessed couch potato who couldn’t stand up for longer than 10 minutes without pain in her legs and feet is now training for 50km marathons. Bethany has lost 56kgs*(almost HALF her weight) dropping from 115kg to 59kgs with the Healthy Mummy 28 Day Weight Loss Challenges. Bethany says “This is the only program I have come across that cares for the person as a whole”.
Mum Renee from Central Queensland has overcome depression and anxiety stemming from an abusive relationship and transformed her body losing 51kgs. She says “previously I lived day by day, but now I embrace life as it were my last day on the earth!”.
Jo Hart not only rocks her new bikini, she has lost 38kg* with The Healthy Mummy 28 Day Weight Loss Challenges. She says “I am proud of the change I have made for not only me but for my family too”.
Busy mum of four Jo Hartnett from Busselton, Western Australia has lost 25kgs by following the Healthy Mummy 28 Day Weight Loss Challenges. She says “I’m loving my new shape and I have so much more energy. ”
Louise says “best comparison pic of me ever! Wow! My starting weight was 116kgs* I now weigh 73kgs. That’s a total weight loss of 43kgs*. I’ve been following The Healthy Mummy 28 Day Weight Loss Challenges on and off and the Smoothies. My main form of exercise is walking and house work chores.”
Alicia says “eating was my biggest downfall before starting this lifestyle change. I would eat whatever I wanted, whenever I wanted and soon saw my weight spiral out of control. Between 2002 and 2015 I put on over 50kg. After starting The Healthy Mummy 28 Day Weight Loss Challenges I have lost 38kgs and am still on a mission to lose another 12kgs. I’m feeling pretty proud of how far I’ve come and know I will succeed losing the extra kgs!”.
Alanna Muller has lost 20.6kgs (from 105.6kgs to 85kgs) with The Healthy Mummy program. She says “I love that The Healthy Mummy Smoothies and 28 Day Weight Loss Challenges are breastfeeding/family/budget friendly. Other than the obvious missing belly, the changes I see still surprise me. Like the fat above my knee and elbow and the definition in the butt area. All of these things mean so much more than a number on the scales. I still have a way to go but I am so grateful for having found The Healthy Mummy when I did, it really has changed my life!”
Em started The Healthy Mummy 28 Day Weight Loss Challenges soon after having her daughter. She says “I weighed 115kgs and really had no idea how to start or even how unhealthy I was. Since signing up I have lost over 40kgs with the Healthy Mummy Smoothies and Challenges “I am super proud of myself and what I have learnt, achieved and what I am going to achieve in the future”.
After suffering bi-polar disorder and weight gain from the prescribed medication, Ryann decided to sign up to The Healthy Mummy 28 Day Weight Loss Challenge. She has now lost 40kgs and developed a healthy relationship with food and exercise. She is happier than ever and says “I am so proud of myself and I am thankful that The Healthy Mummy has allowed me to find myself again”.
Jess started The Healthy Mummy 28 day Weight Loss Challenges when her second child was 6 weeks old. She says “Being overweight caused me to not want to leave my house. I knew it was not fair on my family so I signed up to the Healthy Mummy program. After 6 strict rounds on the program I lost 35kgs and have maintained this weight with the free recipes and Healthy Mummy Smoothies. The Healthy Mummy support network has also been key in keeping me on track”.
We are absolutely not here to put pressure on mums to lose weight. We instead offer support, advice, plans and products to help mums lose weight when they are 100% physically and emotionally ready to do so – which could be a few months post birth or a few years. Everyone is an individual and we treat them as such.
The aim of the The Healthy Mummy focus is to educate mums how they can make small changes to their life to become healthier and also show them how they can change their life to a healthy one for them and their family.It is not about making extreme changes to your life or about becoming a health and fitness fanatic and is instead about making health fun and part of your life as well as giving useful healthy life information across all aspects of a mums life
The Healthy Mummy has an expert team of nutritionist and exercise specialists who create all the products, meal and exercise plans and