New ad encourages mums to be proud of their post-baby bodies – stretch marks and all

Finally, an ad celebrating mums bodies after giving birth. Hurrah!

UK-based brand Mothercare is encouraging mums to celebrate their post-baby bodies – scars, stretch marks and all.

The Body Proud Mums campaign features 10 mums rocking their tiger stripes and c-section scars in an attempt to combat unrealistic ideals of what a woman’s body should look after birth.

New ad encourages mums to be proud of their post-baby bodies, stretch marks and all
Mothercare ad encourages mums to celebrate their post-baby bodies – scars, stretch marks and all. Source: Sophie Mayanne

Mothercare ad celebrates women and their post-baby bodies

Liz Day, parenting consultant at Mothercare said: “We hope that these honest photos showcase the diverse reality of the post-birth body and offer reassurance for mums that everybody is beautiful and unique.

“From surgical scars to stretch marks, we want to celebrate and support – through our work with charities NCT and PANDAS – the true journey of motherhood and that includes the physical changes to the body.”

As part of the campaign, a survey was conducted and the results were very revealing.

Mothercare found that over 80% of mums compared their bodies to celebrities, and as a result, 51% admitted to using apps and filters on photographs of themselves shared on social media to alter their appearance.

67% of mums revealed they feel embarrassed undressing in front of their partners.

Campaign photographer Sophie Mayanne said: “The images depict the raw and incredibly emotional experience of childbirth.”

“The aim is for mums of all shapes and sizes to be able to identify with these photos in one way or another, and to feel more confident with their imperfections.”

New mum shows off her stretch marks to celebrate postpartum bodies

Mums encouraged to embrace their post-baby bodies in beautiful photo series

How this mum lost 35kgs* and got rid of her stretch marks with NO surgery!

We understand not everyone is ready to embrace their new postpartum body – here are some tips to deal with yours

You’ve endured nine long months for your precious bundle of joy to arrive and while it is worth every sleepless night ahead of you, you find yourself wondering if your body will ever be the same again.

The result of your baby growing inside you is that your skin has stretched and you now have loose skin and stretch marks that you didn’t have before.  The degree to which your body has changed is partly due to genetics, your age, your skin elasticity, how quickly and how much weight you’ve gained and possibly a little bit of luck (or misfortune – depending on how you look at it).

While many mums choose to wear their scars “tiger stripes” and loose skin as a badge of honour (we applaud each and every one of these body confident mums) we understand that not everyone is ready to embrace their new postpartum body with such enthusiasm.

Whatever camp you are in, remember that birthing a child is an incredible achievement and before you do anything, you need to relax and go easy on yourself.

While there are no miracle cures, positive changes will happen over time.

Postpartum stretch marks

These all too familiar stretch marks are formed when your skin gets stretched or in the case of pregnancy when your body grows rapidly and expands and your skin is pulled tightly over it.

They are the result of your middle layer of skin or the underlying tissue tearing from being stretched so tightly. These tears become visible on the surface of your skin.

Most often, pregnancy stretch marks begin in the third trimester, when the baby’s growth really spikes. More pronounced and reddish/blue during pregnancy over time they often fade to a faint silvery/white colour.

Apply a skin firming lotion

The Healthy Mummy Body Sculpting Lotion is specifically formulated for mums and is CLINICALLY PROVEN to visibly improve skin smoothness and suppleness after just four weeks!

It contains artichoke and avocado, which work in synergy to help enhance skin firmness, reduce the appearance of orange peel skin, stretch marks while moisturising and hydrating the skin.

Apply twice a day.

Exfoliate once a week

Help your skin repair and rejuvenate itself by exfoliating your stretch-marked skin once per week. Exfoliating helps remove the top layer of dead skin cells and promotes growth and healing in the deeper layers of skin where stretch marks form.

DIY Coffee Scrub

Check out some DIY body scrub suggestions here and read about the benefits of a coffee scrub.

With any scrub, moisten your skin under the shower, turn the water off, rub coffee granules into the affected areas for a few minutes, then rinse off.

Follow a healthy eating plan

Protein packed chicken macro bowl

Eating a healthy diet is a crucial component of your overall well-being.  This includes repairing any stretch marks caused during pregnancy!

Eating healthy proteins and fats can help you build muscle. Protein can also contain collagen which is great for skin repair.

For access to thousands of healthy recipes sign up to The Healthy Mummy 28 Day Weight Loss Challenge.

Mum Nikita shares how she transformed her body by following The Healthy Mummy 28 Day Weight Loss Challenges.

Increase collagen intake

Lemon and Strawberry Collagen Sparkler

Collagen can be found naturally in foods and also as a supplement such as  The Healthy Mummy Beauty Collagen Powder. Besides keeping your skin healthy and glowing, collagen improves skin elasticity, skin moisture, water loss (dryness), firmness and skin roughness.

Read Understanding Collagen: What is it and how can it help me?

Relax and be patient

When we are stressed our hormones can interfere with our skin’s natural healing process and slow the healing process of stretch marks. And we don’t want that!

So make sure you carve out some time each day to relax and unwind.  Whether it be listening to your favourite music, reading a book, doing a yoga class or simply sitting in silence for a few minutes.  Do what makes you happy as it will aid in your body’s healing process.

Don’t expect your stretch marks to disappear overnight.  Your skin gradually repairs the tears caused by pregnancy and over time the marks will begin to fade.

None of the above suggestions are miracle cures but by following them you give yourself a better chance of healing both physically and mentally. And a healthy mum is a happy mum.

Are you ready to be a Healthy Mummy?

If you are wanting to lose weight, improve skin tone and your energy – not to mention – help improve your overall health and wellbeing – our 28 Day Weight Loss Challenge is an awesome program to check out.

Our 28 Day Weight Loss Challenge includes:

  • 28 days of at home exercise routines (no gym needed) – with video instruction
  • Customisable and breastfeeding friendly meal plans (including 7 Day Cleanse)
  • Challenge combines Pilates exercises with interval and circuit training (HIIT)
  • Suitable for basic to advanced fitness levels
  • Home to thousands of EASY-TO-MAKE recipes!

To learn more about our 28 DAY WEIGHT LOSS CHALLENGE CLICK HERE.