Former Wiggles Manager Paul Field releases new songs and shares the educational benefits of music

Former Wiggles Manager Paul Field has launched an exciting new entertainment brand Peachy Keen that specialises in music for children.
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When it comes to early childhood entertainment, you could say Paul Field knows his stuff. As the former long time manager of ‘The Wiggles’, he helped rocket the skivvy wearing foursome into global superstars, selling over 30  million records and DVD’s.

Now Paul is embarking on a new project, launching ‘Peachy Keen’, an exciting new entertainment brand. Whether you need music to calm and soothe the kids or entertain them and stimulate their early childhood development, Peachy Keen ticks those boxes and more.

Incorporating music and education, Peachy Keen’s first album, Animal Songs has launched across all music streaming platforms.

Music can be a vital tool for early childhood speech, physical and brain development and Paul says the album of all original songs has an “eye on entertaining the kids while also boosting childhood development”.

Paul says making music that was not only fun but also educational was key for Peachy Keen, so he enlisted the help of his brother John who wrote over 300 songs for The Wiggles and he also called on a selection of great musicians and singers to bring his vision for Peachy Keen to life.

“Children learn best through play and experiencing music is a vital part of early childhood development,” he says. “It’s quite magical to see the positive impact music has on children.”

So what is it about listening to music that can have such a positive impact of a child’s development?

happy little blonde boy

Here, Paul Field lists the benefits of sharing musical adventures with children

  1. It is fun!
  2.  Close relationships develop and are strengthened
  3. Music ignites all areas of child development and facilitates bonding
  4. It exerts power as a deep unconscious level
  5. Develops an understanding of rhythm and beat, building connections between parent and child as sounds and rhythms surround the shared music-making
  6. Music helps children to speak more clearly, develop a larger vocabulary, and strengthens social and emotional skills.
  7. For the young child, music making is a natural part of general play, almost always connected to movement, vocalising, role play, and pretend play
  8. It increases a child’s sensory level.
  9. It correlates positively with increased school readiness, leading to pro-social skills, and better literacy and numeracy outcomes at age 4–5.
  10. How you choose to incorporate music into time with children matters less than the fact that it is done

Animal Songs is out now and you can stream the album  – > Listen here!

The first three albums – Animal Songs, Lullabies and Nursery Rhymes will be released over the coming months (May, July, September) while work has started on the next three albums.

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